The complex beginning -Nicole Van Louw

Once we were assigned with the project, we had to do an e-mail issued on our focus of our topic and we gad decided to do women involved in sports from something as far back as the middle ages, where women wore long dresses all the way to their ankles for tennis. Just kidding:)

My group members were Kamila, Zayaan, Nabeelah M and Naadhira. We all agreed on sending e-mails to different sports companies asking them to provide us with any information like videos, brochures, adverts, special features in magazines that could help us enhance our project.
Sadly, we didn't get any responses from anyone:(.

But then...
We prospered into new ideas and is currently working out which one is best.

Nicole V

campaigning

Hi! Our group is making a voice recording for the group campaign. I hope its successful. 

 nabeelah mo

xxx

Nearly Finished!!!! :)

Hello everyone!!!

Today I'm proud to say, that my group is nearly finished with the project!!!
We got together today and worked very hard and learnt a lot! The oral and power point is finished. Things are looking good!

Alessia
XOXO

Nabeelah Orrie

During the task of this project I have almost unveiled the curtain in front of my eyes, to look deeper in what I see as a poster for companies world wide. Usually you think 'perfect skin, perfect body and perfect face' but you never realize "PHOTOSHOP".  It creates complexes which girls or women shouldn't have , people shouldn't base what they see in adverts in reality, as they will NEVER find what they're looking for.

People are basing beauty on what they see on runways, but after the show models look the same as anyone else.

 

Looking through many websites I have come across "SAPAC" which stands for Sexual Assault and Awareness Center and it raises a certain topic found in modern advertising, which is sexism in advertising. The main idea for "SAPAC" is to raise the awarness of sexism in advertising campaign and to educate the ignorant. It also has a gallery of advertisements which has headings showing the positive advertisements with a caption as well as the negative.

It explains what modern advertising  does to women.

- degrades women that reduces them to only being a mere body part.

- makes a set image of beauty which is almost impossible for most to attain.

- creates gender based violence.

"The models face and neck have been cropped from view, rendering her person to a gaunt torso and stocking-clad legs.  In the background lie scattered Polaroids that objectify the model’s individual parts.  With the emphasis on black clothing, passive positioning, and the skull and crossbones on the male model’s shirt, the viewer cannot help but equate this picture of passivity with glamorized death." - SAPAC

"This ad drives home the notion that women are out of place in the Western historical context.  The frailty of her position and vulnerability in her shy attempt to cover herself complete the sexist nature of this ad." - SAPAC

 

 

 

Deciding what to do..

hey!

Nike has such amazing advertisements, especially their videos. Our group can’t decide which video to use.this is confusing...

Nabeelah Mo

xxx

we have begun

 hey guys! We have started our Power Point!
nabeelah mo
xxx

another did you know...

Hey! Did you all know that Nike gets its name from the Greek goddess of victory? 

Nike is truly victorious!

Nabeelah Mo

xxx