Since the initial email I've received no response from Lizanda Lucas, the advertising manager at seventeen magazine in connection with their campaign for Guess jeans.
Think I'll have to re-send that Email
Jaime
Saturday, February 26, 2011
Friday, February 25, 2011
Courtney Shannon Fritz
I was going through a friends school diary, just to look at the pictures that were in it. When I finished I looked at the cover. On the back cover I realised an image that I thought wasn't very suitable for a high school diary. It was a diesel advertisment, advertising a pair of jeans. The advert had no words about the jeans but the picture was of a girl, most likely to be in her teens, sitting on a boy's back and at the ends of his feet were bicycle wheels, implying she's riding a bicycle. The wording was as follows, "Be Stupid. You'll make more friends." I then thought to myself, in which way is this advert telling girls our age to be stupid? Is it telling us if we buy a pair of diesel jeans we will make new friends or a direct relation to the words, that if we are "stupid" we will make more friends? But exactly which way were they telling us to be stupid? I decided to search this advert to see if Diesel had any other adverts simliar to this and found quite a few. Some worse than others.
This image is probably implying that if you wore a pair of diesel jeans you would, "spend more time with your boss." This is the messages being sent across to young women of today. I think these adverts send out an extremely disrespectful message toward and about women. It is definately an unappetising image for women mainly young women, considering how women view themselves after they are exposed to adverts like this one.
Tuesday, February 22, 2011
Get blogging!
Hi Grade 11W (Well, at least all three of you who have actually used this Blog so far! Well done to you three and to Hannah for setting this up!)
To the rest of you, start posting your comments regarding what you are learning about the big wide (sometimes scary) world of advertising. Those of you who have received responses to your letters; let us know, and to those of you still waiting; adapt yours and send on to another company.
Time is ticking - this project is due at the very beginning of next term!
Looking forward to reading more of your entries....
Miss K
To the rest of you, start posting your comments regarding what you are learning about the big wide (sometimes scary) world of advertising. Those of you who have received responses to your letters; let us know, and to those of you still waiting; adapt yours and send on to another company.
Time is ticking - this project is due at the very beginning of next term!
Looking forward to reading more of your entries....
Miss K
Friday, February 18, 2011
Monday, February 14, 2011
The project
Come on guys. We need to get this blog going, Courtney is following the blog with her bolog, so if anyone has a blog, please do follow.
Thanx
love Hannah
x x x
Thanx
love Hannah
x x x
Thursday, February 3, 2011
writing the letter
Hey everyone! I wrote a letter to Puma and asked why there was a change from their advertisements from the 70's to now. I just hope they reply.
Nabeelah Mohamed
Nabeelah Mohamed
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