I was going through a friends school diary, just to look at the pictures that were in it. When I finished I looked at the cover. On the back cover I realised an image that I thought wasn't very suitable for a high school diary. It was a diesel advertisment, advertising a pair of jeans. The advert had no words about the jeans but the picture was of a girl, most likely to be in her teens, sitting on a boy's back and at the ends of his feet were bicycle wheels, implying she's riding a bicycle. The wording was as follows, "Be Stupid. You'll make more friends." I then thought to myself, in which way is this advert telling girls our age to be stupid? Is it telling us if we buy a pair of diesel jeans we will make new friends or a direct relation to the words, that if we are "stupid" we will make more friends? But exactly which way were they telling us to be stupid? I decided to search this advert to see if Diesel had any other adverts simliar to this and found quite a few. Some worse than others.
This image is probably implying that if you wore a pair of diesel jeans you would, "spend more time with your boss." This is the messages being sent across to young women of today. I think these adverts send out an extremely disrespectful message toward and about women. It is definately an unappetising image for women mainly young women, considering how women view themselves after they are exposed to adverts like this one.
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