*Just to help you with your designing of the advertisement:*

Tips on how to make a good advertisement

Advertising Rule #1. Work off of a strategy

Advertising Rule #2. Have an idea

Advertising Rule #3. Think in words and pictures

Advertising Rule #4. Be your own creative director. And be harsh about it.

Advertising Rule #5. Take risks

Advertising Rule #6. Stay in touch

Advertising Rule #7. Don't steal ideas

Interesting Advertising facts:

1. Sweden and Norway have banned domestic advertisements that target children.
2. No advertisements can be aimed at children under the age of 12.
3. UK: There can be no form of advertising 5 minutes before and after a childrens program.
4. UK: they have banned the advertising of tobacco.
5. UK: if you advertise something without consent of the planning authority, it is a 2500 pounds per advertisement.
6. The most common forms of advertising is aclcohol and tobacco

The top 5 most advertised companies in the world:

1. Johnson Johnson
2. Cadbury
3. Coca-Cola
4. Kellogs
5. Nike

Did you Know??

Hey everyone! Did you know Nike only officially started in the 70’s? We have been researching the history – it’s quite interesting. Nike was originally known as Blue Ribbon Sports and the name Nike was only changed in the 70's. Wow, I had no idea.

Nabeelah Mo

xxx

Progress :)

A little update on our group..

we have planned all our ads, started taking photos and editing already!
its been so much fun!
:)

Guess and the perfect look

The perfect look!  I think that the majority of the girls and women out there wants to look like that, but what exactly is the perfect look?  Is it the extremely thin body, with no "love handles", no wrinkles, beautiful face with really, really smooth skin and long eyelashes?  Having the perfect nose, the perfect hair or the perfect blue eyes.  Then actually putting that all together and creating a perfect body! Right? Well, wrong! There is no such thing as the perfect body because nothing and no one is perfect

The biggest clothing brands that we as girls love are Guess, Dolce e Gabanna,Kelvin Klein and many more! I'm sure that you all can agree with me, that they are all pretty cool brands with really cool clothes, shoes and accessories.  So, focussing on the brand Guess specifically, there was one thing that I have noticed about their advertisements on the website and in magazines.  To me all their advertisements seem to have the same look.  In other words the perfect look!

Looking at the female models, they are all extremely thin, have "perfect" faces and in the majority of their photo's they are showing a lot of leg, stomach and cleavage(which tells me that Guess has run out of some material for the photo shoot).

The males on the otherhand, are either kissing the females or holding them in a provocotive way and many more.  They too have the "perfect face" and if I can add, THE 6 PACK!!!!

So, this is just a little insight into the geuss advertisements( I think more of the modern ones)

I have also been to one of the Guess shops, the one at Cavendish in fact, and unfortunately they threw all their old posters and advertisement away.  However we will try other stores.

Alessia
xoxo

Some shocking pictures!

Don't be put off by the shocking nature of some of these pictures! They ARE shocking and many ARE offensive - I agress - that is exactly why you have this project! Well done to those who have managed to find these websites..... keep looking!

Posted by  Miss Kunze

Courtney Shannon Fritz - great website

Hey everyone :)

While researching for information on my topic for the project, I found an incredible website. It is actually a campaign incorporated by a company called "NOW Foundation" which enables women to love their bodies. On this website they have pictures posted of advertisments. They have different pages for the different types of advertisements and they have a blog which is updated frequently, which you can read as wel. What triggered my eye was that they have two options on their web page for positive ads and one for offensive ads. I clicked on both links and was suprised to see the offensive ad section. They have adverts which are offensive to women and a caption where they have explained why it is offensive. Similarly, the positive adverts are adverts of women but is displayed different and aren't offensive to women and just like the offensive ads link they have captions under each picture explaing why it is positive. Both of these sections made me more aware of adverts that were offensiven and positive to women but in a way I'd never even dreamed of. Also they have a link where you can find out what you can do to help. I have decided to use this as my project source because I find it extremely helpful and truthful. If you would like to view these pictures on the site, the link for positive ads is: http://loveyourbody.nowfoundation.org/positiveads.html and the link for offensive ads is: http://loveyourbody.nowfoundation.org/offensiveads.html

Here is a preview of what you can find on this website:

The caption for this ad is as follows: "Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence.""

xx
Courtney

Wow you guys.
Go into this website: http://www.vintageadbrowser.com/clothes-ads-1990s/5
It has advertisements from the 1990's.


When i first took one look at this picture, I thought the guy lying down was a girl (hence the long hair)
Is that really necessary to advertise a PAIR OF JEANS like that?

hahahaha i thought this one was very funny :)

That is an advertisement from 1995, and guess what? Vans have come back :)

1930......

70 years later 2000....

I also noticed that around 1930, there weren't many females on advertisements, mainly men, what ive seen so far.

So hope you guys liked that

Love Hannah
x x x

Hi Everybody

Our group chose Guess as our advertising topic, so far unfortunately I havnt received any response. I emailed the Fairlady Magazine to see if they would have any extra information relating the Guess advertising campaigns or responses from the public etc.

Hopefully I will hear from someone soon
Robyn

Nike

Puma didn't reply to me. This is very sad. Now our group doesn't have much resources and information on the change of adverts of sportswear from then to now. We are thinking of changing our topic to multinational company and using Nike.

Nabeelah Mo

xx

Courtney Shannon Fritz - no reply

I have sent e-mails to many different business about advertising and asking for any help sources they have for me and still I've recieved no reply. I have sent to: FHM, Seventeen magazine, Heat magazine, Glamour magazine, Womens Health magazine, Girlz magazine and many more including my original letter which was sent to Cosmopolitain magazine.

I will keep trying but I have a feeling that these companies do not enjoy speaking about their advertising too much.