Advertisement. - Nabeelah Orrie

Hello everyone :)

I've been brainstorming ideas, googling until i've had spams in my fingers & walked up & down Cavendish to know where EVERY STORE IS for this project. I've been rejected & welcomed by many people to find out what their view is on the advertising of the modern woman & I have come to the conclusion that this project isn't really your regular walk in the park.

I've finally started my advertisement, its been tough trying to set a fixed idea on what i want to do since I've taken the media approach to the advertisement. I have so many ideas that i can't even think straight.

thinking about the concept, slogan & target market is quite mind boggling, but I've come across some tips & wanted to share :)

'The  MAIN purpose of advertising is to promote the products and services to the buying public or the consumers and educate the potential target market about the existence of your business & their specific needs.

The advertisement should be addressed to your typical customers. The captions should be targeted to a typical buyer.

Create a sense of urgency in your product advertisement for the consumers. Seeing your advertising campaign, there must be a feeling of urgent need to take advantage of the product or service right away.

Customers get more convinced if you present the list of product values and benefits on your advertisement. The essence of advertising lies on how well you highlight the advantages the customers can get from your service. No matter how attractive your ad is, if the competitive advantages are not known to the buying public, they will simply end up appreciating how artistically done the advertisement was.

A leading technique is helpful for a successful ad campaign. This means you will help the customers narrow down their options and minimize uncertain decisions of buying the product or not by emphasizing in your ads what the customers can do. They must be educated on what to do after reading your ad campaign. Do not leave them hanging as to where to get your product and how to contact you. Never assume that they will email, call, or visit your store once they see your advertisement."