So, the holidays had begun and the advertising project was off to a very slow start. No one in our group had gotten any responses from any sports companies and we were feeling at a loss. We had originally decided to look at women in sports advertising and how it had changed from the past but had realized that getting information on it was very hard, especially since we got no responses. We then decided that focusing on a particular sports brand, like Nike would be a much better alternative.
Zayaan Sumsodien
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