Hello friends J

Our group is looking at the treatment of women in advertising. We have been experimenting with photography for the advertising part of our project. We are advertising our own brand of jeans, called H.A.R.T jeans, (Hannah, Ashley, Robyn, Tarryn). We are using different methods of advertising, opposing the popular, degrading techniques of the media.

We are emphasizing the comfort of our jeans by taking photographs of us doing day to day things in our jeans, being comfortable and having fun in them. We are opposing the appearance of models and sexuality used to sell jeans.

Methods of advertising often include; models showing a large amount of skin, (sometimes being portrayed half-naked), models being photographed in flirty or even sexual poses, using one part of the female body such as breasts or their bum to sell products, or woman becoming the product by use of computer techniques.  

We are surrounded by the images of ideal female beauty, it’s no wonder so many woman get the idea that what’s most important, is how we look.

Tarryn