Final Decision - Nicole Van Louw

Like I had mentioned in my previous blog, we were looking at new ideas and we finally came to a decision, which is the focus on Nike, a multinational company. We decided to look at different spheres of Nike. We found  it very useful because it is a very broad company to look at and the way it has evolved was very interesting, but what caught our attention is that once Nike became huge, they started using and abusing underprivileged women and children for their benefit by employing them in sweatshops.

When consumers started discovering Nike's use of sweatshops, they started boycotting this multinational company.

  Signs like these were seen all over e-mails and protesters started using it.Although many saw these and heard of it, they continued to purchase items from Nike as it was one of the best sport clothing manufacturer out there.

Nicole Van Louw